Category Management

Category management has been utilised for some time as a term to pull together all the streams of activity around product and improving performance. We believe in joint plans with our customers that work through priorities to maximise sales and profit.

The first priority is always to work together to build solid foundations of replenishment, availability for the end customer before we overlay more complex actions. The commercial team in MENA will engage with our customers to work step by step to grow organically joint sales and market share.

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